Instagram Pulls Back Content Notes Feature for Posts and Reels Due to Low Adoption

Despite its removal for posts and Reels, the feature is expected to remain available for Instagram DMs.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 27 March 2025 13:06 IST

Instagram Pulls Back Content Notes Feature for Posts and Reels Due to Low Adoption

Photo Credit: Pixabay/Solen Feyissa

Instagram introduced notes for posts and Reels in July 2024

Highlights

Content Notes let users add temporary notes to posts for three days
The feature will soon be removed for posts and Reels
Instagram head cites low adoption as a reason for its discontinuation

Instagram is pulling back a feature from its app which was initially aimed at making the platform a more “fun and social” experience. Content Notes, introduced less than a year ago, lets users add notes to individual posts, photo carousels, and Reels which are only visible for a limited time and only to others followed by the uploader. As per the company head, this feature wasn't widely adopted by Instagram users and hence, is being discontinued.

No More Content Notes on Instagram

In a post on the social media platform, Instagram head Adam Mosseri shared information about the discontinuation of the Content Notes feature. The feature allowed notes on posts and Reels to stay visible for three days. With its launch last July, Instagram wanted to make its platform a more “social and fun” experience for users but in reality, it “didn't end up seeing a lot of adoption”.

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A post shared by Adam Mosseri (@mosseri)

Despite its removal for posts and Reels, the feature is expected to remain available for Instagram DMs. Meanwhile, it will likely disappear from the former two in the coming days and weeks.

The company head emphasised that Instagram is willing to turn off features that aren't used by many people, aiming to simplify the user experience and make it a less complicated place. Instagram will explore more ways to enhance the social interactions between friends. “So more things to come in terms of new features, but also in terms of things that we turn off”, the official added.

Meanwhile, Instagram, along with other apps under Meta Platforms' umbrella, will soon begin testing Community Notes. This follows the shutdown of the third-party fact checking programme in January. With this move, the social media platform is moving to a crowd-sourced Community Notes approach, similar to Community Notes on X. It will allow contributors from its community to write and rate notes on content across Facebook, Instagram and Threads.

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Further reading: Instagram, Instagram Reels, Instagram Notes

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More